What is Public Relations, exactly?

If you have the money, you can buy anything on earth. But you can’t purchase PR.  Marketing and Advertising are both “paid media,” essentially meaning, you buy it, you get it.  Whereas Public Relations is defined as “earned media.” Meaning, with the right positioning, the media chooses to present you as a source which in turn builds a strong reputation in the eyes of the public. No amount of money can buy that, making Public Relations perhaps one of the most invaluable assets regardless of your industry. 


Public Relations involves storytelling; communicating your brand’s distinctive message and solutions to the outside world in a way only you can tell it.  It is unique to you. Ultimately, PR is the best way to differentiate yourself from your competitors and establish yourself as a thought leader and authority in your field.  


Journalists and reporters get paid to write and produce. They do not, however, get paid to choose the sources they quote.  And they are always looking for new, fresh, credible, and reliable sources – their reputation depends on it.  That is where Public Relations comes in. How often have you read an article or watched an expert appear on a news station and thought, “I have way more credentials than that person” or “Why isn’t that me? How did they get that coverage?”  The answer is, that individual got put in front of the right reporter, at the right time, in the right way.  

And all of it is strategy.

Our PR SERVICES

Reputation Management.

We will work with you to develop your unique narrative and influence the public’s perception of your brand. 

Strategic Planning.

Together, we will create a long-term plan for the development and successful execution of your organization’s messaging to achieve its specific objectives.

Digital Communications.

We leverage digital channels and work with influencers and micro-influencers to effectively market your brand.

Community Relations.

PR is all about relationship building and having a strong, mutually relationship with the communities in which you operate is quintessential and the key to thriving in your field, yet often overlooked. Mancini Media works with you to develop community initiatives and outreach that boost its image in the eyes of the public and fosters nurturing relationships.

Corporate Social Responsibility.

It takes PR to spread a company’s movement and make sure its employees, stakeholders, and key publics are on board with their initiatives. The role of PR with CSR offers positive image building, customer loyalty, and trust, and informs communities about an organization’s commitment to betterment. 

Thought Leadership.

we can help you establish your reputation and earn authority as a thought leader in your industry by building opportunities to promote your ideas.