The Mancini Strategy

A. D. A. P. T.

Authoritative.

Leverage digital channels and network with influencers and micro influencers to maintain ethical and transparent communications with external stakeholders.

Disruptive.

Become the “Go-to” organization for media commentary on an issue increases company visibility online through press mentions and generated backlinks develop organization into an influencer within their industry.

Authentic

Define your organization’s personal brand story to differentiate it from industry competition.

Persuasive.

Present brand disruptively, with unique and progressive angles. Raise public awareness of key issues and solutions. Position clients as respected authority on key issue.

Tactical.

Establish and build brand with the public and respective media garner long lasting media relationships. Differentiate brand from competition.

Our Process

1

Prioritize Your Message

2

Gauge current public awareness and perception of key messaging

3

Select Target Media

4

Present and Implement

5

Impact Assessment and Redesign