Your brand is your story and it is unique to you so no one can ever tell it the way you do. I believe it is your duty as an expert in your field, someone who has spent years, potentially decades, perfecting your practice and building your brand to ensure it reaches the public. You are needed, and your services are needed – most likely more than you currently realize. It is your responsibility not only to put yourself out there but to share your invaluable knowledge with those who need to hear it.
New Brand Strategy
A new and developing brand is the most vulnerable. If you don’t define your messaging, the public will. As we start fresh, we will be comprehensively defining what your brand’s story is, the messaging you have to offer, and how you want to be perceived as your brand develops in the public eye. We eliminate guessing games and provide clarity in all aspects of your organization to both the media and the public.
This is all about defining and increasing the market’s understanding of an existing brand. Mancini Media will work as an extension of your organization to redefine your messaging and give your content cutting-edge appeal. Brand extension strategy includes analyzing what markets are not being tapped into, where there is room for improvement, and where you are struggling to get traction.
The image of your current and prospective employees plays a large role in the public’s perception of your organization. As we move into the 2020’s, a time where an emphasis on healthy and inclusive work culture is more critical than ever before, part of our branding strategy will be to ensure that your company is looked upon favorably by your employees and makes way for diversity and innovation.
Pitch & Content Creation
Did you know one of the biggest pitfalls in today’s branding world is organizations getting complacent with their content and feeling entitled to viewership? In today’s digital era, the need for appealing and engaging content is at an all-time high. In fact, 91% of B2B professionals use content marketing as part of their strategy. We study your audience and media, curate original content that is headline-worthy, with attention-grabbing subject matter.